Launched in September 2022, Food52 Pantry was a line of 61 private-label SKUs that offered top-shelf ingredients and staples to help people achieve more delicious home cooking.
Social Teasers
Leading up to the launch, we posted teasers to our 3m Instagram followers using bold images and copy to match.
Packaging
Copy was quippy and informative, meant to grab you from the shelf.
Copy Direction: Donna Suh, Senior Copywriter: Celeste Scollan, Creative Director: Elizabeth Spiridakis Olson, Design Direction: Tim McSweeney, Photography: James Ransom
