Food52
As Copy Director, I guided all the messaging, positioning, and voice for both the Food52 and Dansk brands, overseeing all aspects of digital, print, and CPG.
Direct Mail
Long live print. Catalogs and mailers allowed us to embrace a more editorial approach, usually taking shape in some kind of customer education. Organization tips? Cookware newbie? We’ve got you.
Email Marketing
Creating fun, conversational copy without compromising the key message or brand voice. In short: Convert, but make it clever.
SMS Marketing
We made an arguably intrusive form of marketing less icky by being human, writing as we would to a friend (if said friends tried to sell you things in 116 characters).